Video Gamer Play // Seeing farther: the advert that changed the games indus...
Seeing farther: the advert that changed the games industry
The photo is black and white, and slightly soft-focused. There are eight people dressed in black, lounging together in front of a paint-splattered roll of tarp. Their faces are young and rock star serious.
They could be actors or musicians, but they’re not. They’re game developers – or ‘software artists’ as the accompanying text would have it. The image is part of an advertising campaign for the fledging publisher Electronic Arts – and accompanying the photo are two possible slogans depending on where the ad was placed. One says ‘We see farther’, the other, much more memorably, is ‘Can a computer make you cry?’
This was how EA advertised itself in 1983.
- Overwatch’s next hero is “eccentric astrophysicist” Sigma July 22, 2019
- It looks like Anthem’s long-awaited Cataclysm event is finally almost here July 22, 2019
- Nintendo faces Switch Joy-Con drift class action lawsuit July 22, 2019
- Yooka-Laylee sequel shows off its transforming level tech July 22, 2019
- Astral Chain could be Platinum’s most out there game yet July 22, 2019
- Indie FMV game Headspun has a release date for console and PC July 22, 2019
- EA quietly begins what looks like a Plants vs Zombies Garden Warfare 3 alpha July 22, 2019
- Two active F1 drivers just won iRacing’s Spa 24 July 22, 2019
- Splatoon 2’s final Splatfest sees chaos reign July 22, 2019
- Snack Hacks, a cookbook for people who like games, is a strange delight July 22, 2019